Our Team

Claudia Petrilli

Founder / CEO

Dawson

PupStarz Rescue / Office Assistant

Thanks so much for stopping by!

As you can see, I’m a pretty busy gal. As a graphic designer, content creator, health coach (and fur mama), I know what it’s like to run a business, wear a million hats, and try to to get clients at the same time!

It can be completely overwhelming, so don’t think for one minute that you’re alone.

Before you poke around, here’s a little background on me…

Growing up, I wanted to be a singer (not exactly the best career path for an introvert). When reality hit, I decided to major in business. But I quickly discovered that I wasn’t cut out for micro and macro economics. So, I ended up majoring in Art & Design and the creativity bug bit me. Who knew years later, I’d own two businesses…

I graduated from college in 2006, got a job working for Berlitz Publishing (yeah, the language peeps) and eventually ended up in New York City, designing for Workman Publishing. After commuting 3 hours per day for about 3 years, my body was screaming at me. I couldn’t sleep, I was stressed out of my mind and I felt like crap.

One night, while driving home from the train station, I got into a bad car accident. At the same time, my dad was dying. It was a wakeup call for me to make some changes.

So I took another publishing job closer to home, where I watched colleagues get laid off month after month.

Even though I was one of the “lucky ones”, I no longer wanted others to control my fate, so built up my freelance design biz and decided to go back to school to pursue health coaching (prior to all of this, I jumped on the healthy train, lost 30 pounds, and transformed my life…so coaching seemed like the perfect fit).

After a couple years of juggling way too much, I handed in my resignation and decided to focus on my businesses.

Yeah, you could say I’m a little crazy. But I like to think of it as “multi-passionate”.

Now go check out my work, click around my site and contact me if you have any questions.

Want to pick my brain, get some feedback on your brand or website? Sign up for my Power Hour below.

Power Hour